Your affiliate and associate member programme is one of your most underutilised assets. With 20+ years across IT, technology, and 14+ industries — I help associations activate it on a non-exclusive, fair-engagement basis, without the cost of a full-time hire.
Most associations with large affiliate or associate member programmes face the same challenge: a small staff managing everything, vendor relationships that run on autopilot, and non-dues revenue that never gets fully activated.
Affiliate members write a cheque to join — then hear from you twice a year. Meanwhile, they're wondering if the membership is worth renewing. With dedicated management, that relationship becomes a genuine engine for member engagement, referral revenue, and programme growth.
I've seen this from both sides — as a technology and IT vendor partner working with 60+ associations across 14+ industries, and now as a fractional specialist who speaks both the language of your board and the language of your affiliate partners.
From affiliate engagement to board-level reporting — I handle the relationship infrastructure your team doesn't have time to build.
Structured communication cadences, quarterly check-ins, and programming that keeps corporate members active and visible to your membership year-round.
Referral programmes, preferred pricing agreements, sponsored content, and webinar partnerships — built and managed on your behalf.
Proactive affiliate renewal management, annual value reviews, and upgrade pathways that reduce churn and grow programme revenue.
Executive-level partnership reports for your board and leadership — member engagement analytics, KPI dashboards, and programme performance tracking.
Affiliate and sponsor coordination for your annual conference and regional events — from programming to on-site presence to post-event follow-up.
Strategic outreach to grow your affiliate membership base with the right corporate partners aligned to your member community's needs.
Most fractional consultants bring either association operations experience or technology sales experience. I bring both — plus the industry fluency to bridge them.
With a career built in enterprise technology — including ERP, cloud, and SaaS platforms — I understand what your technology affiliate partners are selling, how they sell it, and what they need from an association relationship to justify renewal.
From specialty food and automotive aftermarket to HVAC distribution, medical co-ops, and printing — I've worked across 14+ industries. I understand the nuances of each vertical and can speak credibly to affiliate partners and members alike.
Having sat on the affiliate side of the table for over a decade, I know exactly what makes a corporate member feel valued — or overlooked. That insight directly informs how I build and manage your programme.
Board members and executive directors need clarity, not jargon. I produce the kind of structured reporting and strategic recommendations that give leadership confidence in their partnership programme.
Two ways to work together — both designed around measurable outcomes, not billable hours.
If your affiliate programme is generating dues but not much else, this is for you.
Associations with large corporate member programmes that need active, consistent management.
2–8 person teams stretched across events, communications, governance — and everything else.
Technology, services, and distribution partners — industries I know from years on the vendor side.
Member-owned buying organisations looking to build and activate vendor partnership programmes.
"I've spent 20 years working with partners from the technology vendor side. I know what affiliate members need to feel the value — and I know what associations leave on the table when that relationship isn't managed. That's the gap I close."
Before we start, I want to be clear about how I operate — because the right engagement should work for both of us.
I work with multiple associations simultaneously across different industries. This is by design — it keeps me sharp, current, and exposed to what's working across markets. You benefit from cross-industry insight, not just a single-client view.
Retainer and commission structures are agreed upfront with clear scope, transparent KPIs, and defined deliverables. No ambiguous billing, no scope creep. If the engagement isn't delivering value, either party can exit with reasonable notice.
I do not represent specific vendors or technology providers to your member community. My role is to serve your association's interests — connecting the right affiliate partners to the right member needs, without a commercial agenda of my own.
Every engagement starts with a no-obligation 30-minute discovery call. We talk about your programme, your goals, and what success looks like. If there's a genuine fit, we move forward. If not, I'll tell you honestly — and may still be able to point you in the right direction.
Tell me a bit about your association and what your affiliate programme looks like today. I'll get back to you within 48 hours — personally.
I respond to every enquiry personally, usually within 48 hours.